Halfway through tonight’s episode, Mr. TV Junkie said, “How can they send anyone home on a charity event night?”

After a moment, I snarkily replied, “How could they do that unless they send TWO people home next week???”

I guess we were both right.

We watched the entire episode sans commercials until LOST kicked in on the DVR. For a charity night, the celebrity spots were entertaining. My personal favorite was seeing the children’s choir who sang alongside Josh Groban. They were the cutest.

As a parent, some of the images and stories were difficult to watch. I was reminded how blessed I am for the little things taken for granted – food on the table, good health and access to health care and excellent schools and teachers for my children.

As one who is involved in cause marketing, the show producers did an amazing thing to shed light on the epidemic of poverty in Africa and the US while furthering the American Idol brand and enticing incorporating other large name sponsors. I believe it is important to give back to the community and help others.

As a consumer, I fight the thinking that this is only a gimmick to raise money. It’s not bad that they are using celebrity actors and artists to bring awareness to their cause or share slices of life that tug at our heartstrings. But, as soon as the show is over, how easy will it be to forget about the children and families who need help?

I hope we don’t forget that easily.

By TVJunkie Jenn